AB
ABForge Experimentation Platform
A/B + MVT + heatmaps + funnels + analytics · one snippet

Close more sales with the same traffic you already have. ABForge runs the test, calls the winner, and tells you why — automatically.

A/B testing, multivariate experiments, click & scroll heatmaps, funnels, and per-visitor analytics in one snippet. AutoWinner declares the result at 95% confidence and gives you a 2-sentence summary of why it won. No tag manager. No SDK.

No credit card required
SOC 2 in progress · 2FA · audit log
Self-hostable. Your data stays yours.
Visitors · today +18.4%
12,408
Live experiments
Hero copy v3 running · 2,318 expo
Pricing layout running · 4,907 expo
Signup CTA color collecting…
Checkout 1-step running · 1,664 expo
A/B Test · Hero variant RUNNING
Variant A 3.42%
Variant B 5.18%
Confidence 96.4% — winning
Why teams switch

One platform. One bill. No upsells.

Most A/B + analytics tools
  • ×$100–$300/mo per tool, multiplied across A/B + heatmaps + analytics
  • ×Tag manager or SDK install required
  • ×MVT locked to enterprise tier
  • ×Sales call before you can test the product
  • ×Annual contracts
ABForge
  • $29/mo flat — A/B, MVT, heatmaps, funnels, analytics
  • One JavaScript line. No SDK, no tag manager.
  • MVT included at every tier
  • 14-day trial, no card, no call
  • Cancel any time
Install in 30 seconds
<script async src="https://abforge.3dshawn.com/t.js?k=YOUR_PUBLIC_KEY"></script>

Paste once. Pageviews, sessions, click maps, scroll depth, A/B assignments, goal hits — all start flowing the moment the snippet loads. Works with any framework or static site.

One platform · Six modules

Everything you need to ship better experiments.

ABForge bundles the tools enterprise teams pay six figures for — A/B + MVT, heatmaps, analytics, goals, funnels — into one snippet, one dashboard, and one price.

A/B + MVT testing

Two-arm A/B or full multivariate. Sticky assignment per visitor. Two-proportion z-test for significance. Variant changes applied client-side via DOM ops — no flicker, no SSR rewrites.

Click + scroll heatmaps

Every click is anchored to a DOM selector plus pixel offset — responsive layouts render the heatmap correctly at any viewport. Scroll-depth overlay shows where attention drops off.

Real-time analytics
Live

KPIs, 30-day trend chart, top pages, top sources, devices, browsers, countries, languages. Sessions, pageviews, unique visitors. Updates every 15 seconds on the realtime view.

Goals + funnels

Seven goal types: page_view, url_destination, click_selector, custom_event, form_submit, revenue, scroll. Stitch them into multi-step funnels and watch drop-off between steps.

Audience segments

Slice traffic by device, country, referrer, UTM, returning vs. new, custom JS predicate. Filter experiments and analytics to the cohort that matters.

Operations-grade trust

2FA, audit log, per-team permissions, encrypted at rest, automated backups, status page. Your data stays in one MariaDB — self-host on your own box if you'd rather.

How it works

From install to first insight in minutes.

1

Add your site

Sign up, name your site, copy the snippet. The dashboard generates a public key automatically.

2

Paste the snippet

One <script> tag in your <head>. Pageviews, sessions, heatmap clicks start arriving immediately.

3

Run experiments

Spin up an A/B or MVT, define a goal, watch ABForge call winners with confidence intervals you can actually trust.

Ready to ship better pages?

Start free trial. No credit card. Full feature access for 14 days, no contract.

Start free trial   See pricing