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ABForgeExperimentation Platform
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Built for teams who treat experimentation seriously

Stop stitching together five vendors.

Analytics in one tool. A/B in another. Heatmaps in a third. Funnels in a fourth. Each one has its own snippet, its own bill, and its own opinion about what a visitor is. ABForge is one snippet and one bill.

What changes when you run on ABForge

Honest comparison — not every problem disappears, but the ones that matter most do.

Pain Stitched-together stack With ABForge
Number of snippets3–5 tags. Tag manager required. Each one slows first paint.One async script. Median FCP impact under 4ms in our own tests.
Cost at 1M pageviews/moAnalytics tool + heatmap tool + A/B tool = –/mo combined.One Growth plan at /mo. Everything included.
Visitor identityEach tool has its own visitor ID. Numbers never match. Funnel analysis impossible.One signed visitor cookie shared across analytics, A/B, heatmaps, funnels. Numbers reconcile.
Statistical honesty"Winner!" labels with no confidence interval. Peeking encouraged.Two-proportion z-test, confidence interval, sample-size estimate. We tell you when to stop.
Heatmaps on responsive sitesPixel-anchored. All mobile clicks pile at the top-left. Useless.DOM-selector-anchored. Heatmaps render correctly at any viewport.
Goal & funnel definitionEach tool has its own goal config. Update once, update everywhere.Define once. Used by analytics, experiments, funnels, segments. One source of truth.
Data ownershipSpread across vendors. Export means stitching CSVs by hand.One MariaDB. One export. Self-host on your own box if you want.
Refund handlingRefund to card, 5–10 business days, reconcile in books.Issued as account credit, auto-applied to next bill. Clean.

What you actually get

Money

One bill, not five

A typical stack of analytics + heatmaps + A/B + funnels runs –/mo at 1M pageviews. ABForge Growth is /mo, all in. The Free plan covers everything you need to validate the idea.

Time

One snippet, one console

Install once, configure once, reconcile zero times. Every dashboard pulls from the same visitor cookie so the numbers actually match.

Rigor

Honest statistics

Confidence intervals, sample-size estimates, and significance tests are first-class. You see the math, not a "Winner" label. Sequential-testing protection is on by default.

Speed

Zero flicker

Variant swaps run synchronously before paint. Median FCP impact under 4ms. Your A/B test doesn't trash your Core Web Vitals.

Heatmaps that work

DOM-anchored, not pixel-anchored

Every click is recorded against a stable selector plus offset. Responsive layouts render correctly at any viewport — no more "all clicks pile at the top-left" garbage.

Trust

Your data stays yours

One MariaDB. CSV + JSON export at any time. 90-day grace period if you cancel. Self-host on your own infrastructure on Enterprise — same code, your box.

“Experimentation isn't a feature you bolt on. It's how you ship. ABForge is the toolkit we built because no one else had bundled it into one snippet with the math out in the open.”
— The ABForge team
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