AB
ABForge Experimentation Platform
One snippet · A/B + MVT + heatmaps + analytics

Every tool you need to forge better pages.

A/B testing, multivariate experiments, click + scroll heatmaps, real-time analytics, goals, funnels — all delivered from a single line of JavaScript and one dashboard.

A/B + MVT experiments

Two-arm A/B tests, full multivariate experiments with as many factors as you want. Sticky per-visitor assignment via signed cookie. Variant changes applied client-side — no flicker, no SSR rewrites, no engineering ticket.

Click + scroll heatmaps

Every click is anchored to a DOM selector plus pixel offset so the heatmap renders correctly at any viewport. Scroll-depth overlay shows exactly where attention drops off the page.

Real-time analytics

KPIs, 30-day trend chart, top pages, top sources, devices, browsers, countries, languages. Sessions, pageviews, unique visitors. The realtime view updates every 15 seconds.

Seven goal types

page_view, url_destination, click_selector, custom_event, form_submit, revenue, scroll. Stitch any combination into multi-step funnels and watch the drop-off between steps in real time.

Funnels

Define landing → signup → activation → checkout → revenue. ABForge stitches the visitor journey from anonymous click through conversion and surfaces the step where you lose them.

Audience segments

Slice traffic by device, country, referrer, UTM, returning vs. new, or any custom JS predicate you write. Filter every experiment, heatmap, and analytics view to the cohort that matters.

Custom events

Fire abforge('event','signup',{plan:'pro'}) from any JS. Events become first-class goals, segment criteria, and funnel steps. No tag manager required.

Statistical rigor

Two-proportion z-test for significance, configurable confidence threshold, sample-size estimator, sequential-testing protection. ABForge tells you when to stop — not the other way around.

Geo + device breakdowns

Country, region, city, language, device class, browser, OS, screen size. Slice any KPI by any dimension. Find the cohort that's actually converting.

2FA + audit log

TOTP-based 2FA, session revoke, full audit trail of every admin action, role-based team access. Encrypted at rest, TLS 1.3 in transit, SOC 2 Type II audit in progress.

Self-hostable

Single MariaDB, plain Perl CGIs, no exotic infrastructure. Your data stays yours. Run ABForge on your own box if your compliance team prefers it.

One snippet, any stack

React, Vue, Next, Astro, Hugo, WordPress, plain HTML — if it loads JS, ABForge works. Async script tag in your <head>, no SDK, no framework adapter, no build step.

See it on your own site

14-day free trial. No card required. Paste the snippet, watch the data arrive.

Start free trial   See pricing