We're building the experimentation platform we wished existed when we first started running A/B tests, MVTs, and heatmaps on our own sites.
Most teams we know are stitching together five vendors to do experimentation. One for analytics, one for heatmaps, one for A/B, one for funnels, one for session replay — each with its own snippet, its own bill, and its own opinion about what a "visitor" is. By the time you cross-reference them, the experiment is over.
We built ABForge because the tools sophisticated growth teams take for granted — real-time analytics, statistically-honest A/B + MVT, click + scroll heatmaps, funnels, segmentation — should ship in one snippet, on one dashboard, at one price. No tag manager, no SDK per framework, no "talk to sales to enable that feature."
We ship every two weeks. Recent additions: full MVT support with named slots, scroll-depth heatmaps, funnel-step drop-off charts, audience segmentation, 2FA + audit log. Coming next: a visual variant editor (point-and-click to change copy or styles), session-replay opt-in, GeoIP-based audience targeting, a funnel builder, and Stripe-revenue goal integration. Want something specific? Tell us — we read every email and feature requests jump the queue when they're from real customers.
A small team of software engineers and growth operators based remotely. We've shipped consumer products, SaaS platforms, and developer tools at scale. We don't take VC money — revenue funds the roadmap, which means we work for our customers, not investors. If our software stops being useful to you, you should stop paying us.