AB
ABForge Experimentation Platform
Simple, transparent pricing

Simple, honest pricing.

Start your 14-day free trial. No credit card. No per-experiment caps, no per-seat surprise upcharges, no overage gotchas — if you go over your plan we email you, we don't shut you off.

Starter
$19 / mo
Indie sites and side-projects.
  • 3 sites
  • 100,000 pageviews/mo
  • Unlimited heatmaps
  • Up to 10 active A/B tests
  • Goals + funnels
  • Email reports
  • MVT (multi-variate)
Start 14-day trial
Most popular
Pro
$49 / mo
Growing SaaS / ecommerce. The sweet spot.
  • 10 sites
  • 500,000 pageviews/mo
  • Unlimited heatmaps + session replay
  • Unlimited A/B + MVT tests
  • Audience targeting
  • Custom events + revenue tracking
  • Team seats (up to 3)
Start 14-day trial
Business
$149 / mo
Big traffic. Multiple brands. SLA support.
  • Unlimited sites
  • 5,000,000 pageviews/mo
  • Everything in Pro
  • SSO + audit log export
  • Custom data residency
  • Priority support + onboarding
  • Unlimited seats
Talk to sales

Compare plans side-by-side

All plans include the full snippet, click + scroll heatmaps, and real-time analytics. You only pick a tier based on traffic volume.

Feature Starter Growth Scale Enterprise
Monthly pageviews100K1M10MUnlimited
Sites310UnlimitedUnlimited
A/B experimentsUnlimitedUnlimitedUnlimitedUnlimited
MVT (multivariate)
Click + scroll heatmapsUnlimitedUnlimitedUnlimitedUnlimited
Goals + funnelsUnlimitedUnlimitedUnlimitedUnlimited
Audience segmentation
Data retention6 months2 yearsForeverForever
Team seats310UnlimitedUnlimited
2FA + audit log
SSO (SAML / OIDC)
Self-host / on-prem
SupportEmailPriority emailPriority + SlackSLA + CSM

Refunds become credit on your next bill

We don't do card-refund-roulette. If something goes wrong, we credit your ABForge account and auto-apply it to your next invoice before charging your card. Cleaner books, faster resolution, and your card stays untouched whenever credit covers the bill.

Pricing questions, answered

Quick reads on the stuff people usually email about before they sign up.

Do I need a credit card to start?

No. The 14-day trial is free with no card required. We’ll only ask for payment if you decide to keep going. Cancel anytime — no questions.

What counts as a pageview?

No. The 14-day trial is free with no card required. We’ll only ask for payment if you decide to keep going. Cancel anytime — no questions.

What happens if I go over my plan?

No. The 14-day trial is free with no card required. We’ll only ask for payment if you decide to keep going. Cancel anytime — no questions.

Can I switch plans mid-month?

No. The 14-day trial is free with no card required. We’ll only ask for payment if you decide to keep going. Cancel anytime — no questions.

Do I have to enter a credit card for the free trial?

No. The 14-day trial is free with no card required. We’ll only ask for payment if you decide to keep going. Cancel anytime — no questions.

What happens if my card fails?

No. The 14-day trial is free with no card required. We’ll only ask for payment if you decide to keep going. Cancel anytime — no questions.

Do you offer refunds?

No. The 14-day trial is free with no card required. We’ll only ask for payment if you decide to keep going. Cancel anytime — no questions.

Annual or monthly — which is better?

No. The 14-day trial is free with no card required. We’ll only ask for payment if you decide to keep going. Cancel anytime — no questions.

Start free — no card required

Or talk to sales if you want a self-hosted or enterprise quote.